Jul 27, 2007

The first record label to use only USB flash drives

Small independent record label Superfrothco has become the first record label to release their signings record albums on a flash drive.

It would appear that they are rolling this out right across the companies catalogue, so that any future orders for older albums will also come on a flash drive. This is a unique way of promoting bands, by only using flash drives to get the music out there, it is bound to cause some sort of stir that will get the media interest flowing. This will create hype and lead to sales, great business.

The first artist to get the honour of being the first artist to solely released on flash drive is Jeffery Scott Holland’s The JSH Combo, who is some sort of modern jazz group. His or her album will be released on the 1st September 2007, the album will cost around $10 and has more music on it than on a CD album, and so it looks like everyone is winner.

It is impossible to say at the moment whether or not this will attract customers or put them off, after all there are two sides, those who use mp3, they would love the concept of having an album on flash drive, whereas there are those who like to listen to there music through a music system, preferably via CD, they will not like it at all.

So by using a flash drive for music albums is a great innovative idea, but there is the danger of isolating the artist and record label from the more general music listener. We shall have to wait and see how long it lasts!

Jul 22, 2007

Imation 4GB Nano Flash Drives

Imation India has announced added capacity of up to 4GB for it's Nano Flash Drives.

According to Imation, the 4GB Nano Flash Drives not only deliver the kind of performance and storage capacity needed to manage and transfer digital files, but also come in a very small form factor.




The 4GB Nano Flash Drives feature an all-in-one swivel cap design, and are extremely lightweight and compact -- fitting easily into any pocket or onto a keychain.

Sanjay Koul, country manager of Imation India, said, "Our Nano Flash is an ideal solution for mobile consumers and business professionals. The innovative 360-degrees rotating swivel cap allows for easy access to USB ports in tight spaces, circumventing the need for additional USB cables."

The new drives feature password protection and drive partitioning software for Windows (Windows 2000 and later). With plug-and-play format, dragging-and-dropping of files is easy using a USB 1.1 or 2.0 port.

The Nano Flash Drives do not require any software installations (Windows 2000 and later), additional power supply, or cables. The drives are compatible with Windows, Mac OS, and Linux operating systems.

The new drives are available in capacities of 1GB, 2GB, and 4GB at prices of Rs 525, Rs 900, and Rs 1,800 respectively. They come with a ten-year data retention period and a 5-year limited warranty.