Small independent record label Superfrothco has become the first record label to release their signings record albums on a flash drive.
It would appear that they are rolling this out right across the companies catalogue, so that any future orders for older albums will also come on a flash drive. This is a unique way of promoting bands, by only using flash drives to get the music out there, it is bound to cause some sort of stir that will get the media interest flowing. This will create hype and lead to sales, great business.
The first artist to get the honour of being the first artist to solely released on flash drive is Jeffery Scott Holland’s The JSH Combo, who is some sort of modern jazz group. His or her album will be released on the 1st September 2007, the album will cost around $10 and has more music on it than on a CD album, and so it looks like everyone is winner.
It is impossible to say at the moment whether or not this will attract customers or put them off, after all there are two sides, those who use mp3, they would love the concept of having an album on flash drive, whereas there are those who like to listen to there music through a music system, preferably via CD, they will not like it at all.
So by using a flash drive for music albums is a great innovative idea, but there is the danger of isolating the artist and record label from the more general music listener. We shall have to wait and see how long it lasts!
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